<< Back to all posts
TV Everywhere: Pay TV Operators’ Battle for Survival
Yonatan Sela 20 Aug 09
2 Comments
The increasing popularity of online video tremendously affects nearly every aspect of the content industry. Pay TV providers in particular fear that the popularity of the cable, satellite and telco TV subscriptions they offer will constantly decrease, as websites like Hulu offer ads supported premium content in high quality for free. Pay TV operators’ ability […]
<< Back to all posts
Video ads or Paid content? Depends who’s asking…
Yonatan Sela 30 Jul 09
2 Comments
Web TV’s main source of revenues has been video adverting since day one. The vast majority of content owners, video aggregators (like Hulu) and web TV technology providers (like Brightcove) have structured their business model almost solely around video ads revenues. Ads revenues keep increasing, and in fact on a historic day in June, ‘The […]
<< Back to all posts
Should a Video Website Include UGC?
Yonatan Sela 01 Jul 09
no comments
YouTube’s long lasting popularity encourages website owners to enable their users the option of adding User Generated Content to their websites. Content owners aim at expanding and diversifying their site’s offering and enhancing user engagement, thereby increasing traffic and hopefully revenues as well. However, not many of them are fully aware of the fact that […]
<< Back to all posts
How Can ISPs Maximize Utilization of Internet TV?
Yonatan Sela 27 Aug 08
no comments
Internet Service Providers (ISPs) used to merely offer their clients access to the internet, but for a while now ISPs offer much more than that. As broadband connection prices constantly decrease, ISPs must find new, additional revenue sources in order to stay profitable in the long run. Engaging in the Internet TV market is a […]
