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What does it take to setup a profitable online video store?

Yonatan Sela 19 Aug 10


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The first answer to the question in the title is of course: great content! Therefore, media companies that own premium content that they believe people will be willing to pay for, are looking for ways to monetize it online. Following the success of Netflix, Hulu Plus (Hulu’s subscription based service) and others, paid video delivery […]



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Speaking Over-the-Top

Yonatan Sela 09 Jun 10


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These last days I have been watching Steve Jobs’ great presentation and reading a lot of talk around it. Today, I enjoyed the annual conference of the Israeli High-Tech industry, where Tvinci’s CEO, Ofer Shayo, participated in a very interesting panel about the future of TV. I couldn’t help drawing the link… Ofer and other […]



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Officially Out There!

Yonatan Sela 25 May 10


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 Yesterday, we officially launched our complete pay-Over-the-Top video platform.

Since launching the online VOD shop for multi-play operator Orange in 2008, Tvinci has concentrated its R&D efforts on what still is a need not properly addressed in the marketplace: enabling a consistent paid content consumption experience across internet devices. We have differentiated ourselves from the peloton […]



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Will 2010 be the year of paid content aggregators?

Yonatan Sela 20 Jan 10


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As web TV changes the face of the media industry, promising opportunities are created for new online players – aggregators of paid content for well segmented audiences. This opportunity is created thanks to the changing relationships between content owners and pay TV operators. Nowadays, significant amounts of ads supported premium videos are already available online, […]



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TV Everywhere: Pay TV Operators’ Battle for Survival

Yonatan Sela 20 Aug 09


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The increasing popularity of online video tremendously affects nearly every aspect of the content industry. Pay TV providers in particular fear that the popularity of the cable, satellite and telco TV subscriptions they offer will constantly decrease, as websites like Hulu offer ads supported premium content in high quality for free. Pay TV operators’ ability […]



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Video ads or Paid content? Depends who’s asking…

Yonatan Sela 30 Jul 09


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Web TV’s main source of revenues has been video adverting since day one. The vast majority of content owners, video aggregators (like Hulu) and web TV technology providers (like Brightcove) have structured their business model almost solely around video ads revenues. Ads revenues keep increasing, and in fact on a historic day in June, ‘The […]



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