Tvinci vs Joost?!?!

Ido Wiesenberg 29 Nov 07

Are we competing with Joost?
The answer is no, but in any case we thank Orly Yakuel, who thinks we’re better :).

We really appreciate the people over in Joost, we think they’ve made a large and incredible step in favor of revolutionizing the video world and that they help us change the standard of viewing experience over the internet. On the other hand we are not competing with Joost and even watch it on occasion.
The essential difference between us and Joost is that we are a media management platform which enables any content owner to integrate it and supply a viewing experience for his/her users without downloading software, while Joost is a downloadable program, and serves as an aggregator of content that wants everybody to reach it.

Our emphasis is on content accessibility – the users will continue to reach the destinations sites they’re used to in order to consume their content and, thanks to Tvinci, they will be able to enjoy a viewing experience without downloading software and without changing their surfing habits.
It is important to us that the user experiences an intuitive and experiential usage and that is why we design the interfaces in a simple and user-friendly way with an emphasis on a user experience that is familiar to surfers from their operation system, such as minimize and maximize of any object and the ability to ‘drag’ it.

In summation, the surfers want to continue consuming their content in the sites they are used to.
Joost is held in very high regard by us and will undoubtedly succeed in influencing the world of Internet TV.
Our platform will grow alongside Joost, and the content owners that want to maximize the monetization on their content will deliver their content to Joost and at the same time, integrate our platform (or another) into their site and strengthen the community and the link between the video content and the additional contents on their site.
As evidence, ‘Punked’ can be seen both on Joost and as a content channel on MTV Israel.

Posted in Broadband Video, Monetization 1 comment

1. Adam Tal 10 Dec 07

   Tvinci Rocks!