Ultimately, a successful PayTV business is all about the best content experience, combined with the best service. Accomplishing it, requires the leveraging of the existing service backend integrated together with the right platform to manage content, offerings and user experience for a total Over-The-Top expansion.
Whether Satellite, Cable, Telco, Mobile or an ISP- PayTV is part of a true multi-service domain, your subscribers expect to get. They expect to access premium content at the time of their choice, on any screen they own and most importantly they want a personalized experience to match individual tastes and satisfy their lifestyle.
Tvinci facilitates cross platform personalization to create the right engagement correlating the screen being used at each and every given moment: discovering content is fun using mobile touch screen, or a PC keyboard and mouse, used to create personal "channels", later to be watched, laid back, on the big TV screen, resulting in TV watch patterns, that are fed back into the Tvinci recommendations engine, injecting new content suggestions, when discovering content on-the-go, which in turn is easily shared with friends, which will watch it on their TVs...
thus, creating the Circle of "Content Life".
To realize the best OTT platform, there must be built-in insight on the content business, how to monetize, report back to content owners, tools to measure usage, that lead into effective marketing campaigns.
To really maximize PayTV, operators possess the tools to build breadth of services that put the focus on the end-user's tangible value proposition and customer care. To accomplish that Tvinci steps up to the challenge with proven track record of integrations into the existing backend system: billing, CRM, BI, Operations, CMS , DRM to name a few of the systems that are all taking part in servicing the subscriber in the best possible way.
The Tvinci platform is the most flexible OTT platform yet- giving an operator the freedom to choose between a complete set of Tvinci™ MediaHub and Tvinci™ MediaStore modules, or a complete automated and integrated module extending a flow from the existing backend system into the OTT platform Tvinci supplies.
