Banzin is the pioneer of legal online video consumption throughout the Arab sector worldwide. This venture, initiated by New Sound is aimed at becoming the Arab Youtube in terms of content diversity and mass distribution.
Tvinci™ MediaHub powers New Sound’s destination website since December, and has been reaching outstanding results in the short time it has been operating, in all aspects – reviews, usability for content editors and most importantly the number of video views, unique viewers and their duration of visits to the site.
Tvinci specializes in customizing the Tvinci™ MediaStore to the profile of its customer's audience, as well as to the type of videos delivered. Banzin.net was designed and programmed for offering short video clips to relatively young audience: familiar and comfortable with various (flash based & other) navigation tools, social networking and multi-tasking. The nature of both the audience and the videos of Banzin, requires intuitive video searching, playlist management and communicating capabilities, all available while videos are played on full screen mode. Tvinci introduced a variety of methods for discovery through rating of friends, recommendations according to surf patterns, automatic playlists with related videos on every page, playlist generator by tags and more.
The site includes a magazine with written and video articles, inter-woven with the videos of the website and aimed at engaging viewers in order to increase site stickiness.
Together, Tvinci and New Sound are aiming to ignite a revolution in the online viewing behavior in the Arab sector, and continue to enhance and improve the web – front application in order to achieve this goal.
