Tvinci - Paid Internet TV PIoneers

Primetime content streamed online before TV broadcast

Dori Media Group has decided to invest in creating a subscription & ads based Over-the-Top premium video service across the Americas. Therefore, it started to progressively introduce Novebox - an innovative platform for the consumption of video content in Spanish – into leading local portals in more than 10 territories, including the USA. Novebox aggregates numerous series (shows) and movies from the leading Latin content providers. This joint initiative is intended to become "The Hulu of Latin Content", and its introduction to leading portals in the continent is a first step in this service's cross-device strategy. Tvinci, being an OTT video platform that specializes on paid content delivery across devices, has been selected as the main technology provider.

Novebox is a unique service in which, for the first time, new primetime novellas are streamed online before they are broadcasted on TV. The first new novella premiered in this manner and offered to subscribers using a new HD broadband player is "Las Aparicio", a 120-episode soap, which is among the reasons the service is gaining popularity at an impressive pace. The majority of the content in the service is played in Flash, yet the Pay per View / subscription based content available in Silverlight, and includes usage of Smooth Streaming technology. The genre's fans that subscribe to Novebox understand the tangible added value it offers them: they get smooth access to the hippest content before anyone else does, in a personalized environment. This value proposition is created through the combination of the popular content Novebox has been gathering and the sleek user experience Tvinci created. In this promising initiative, Tvinci provides a comprehensive solution that allows Novebox to examine multiple creative business models and provide viewers with personalized content offerings across multiple devices. Tvinci's MediaHub and MediaStore have been deployed in order to manage video assets, business rules for subscriptions and ads, user experience and video players. Through the Tvinci MediaStore Novebox offers an environment in which the particular content, business model and payment method offered optimally fit each telenovela fan's interests and habits, thereby maximizing sales of content. It operates in full synchronization with the MediaHub, and together they compose a complete solution for intelligently and efficiently serving users pay-content to internet devices.