Tvinci offers a strong platform that is compatible and applicable for use on multiple screens: TV screen (connected TVs, TV centric devices such as STB and game consoles), computer (PC/Mac) and internet-compatible smart phones (such as iPhone, Android, Blackberry and others).
The architecture of the platform has been designed with the end users newly discovered need to utilize multiple screens in mind and it thus facilitates the management of various devices through one platform and one unified management system.
Tvinci enables clients to utilize its Tvinci™ MediaHub and Tvinci™ MediaStore functionalities on any device through a set of APIs. In other words, we let you choose between a full implementation model in which the user interface is provided by Tvinci and an implementation model in which the frontend user interface is created by you, based on the APIs of the Tvinci™ MediaHub and MediaStore.
Tvinci's platform emphasizes three central components in this context:
- Cross platform personalization that includes smart recommendation; a variety of discovery methods according to the capability of each device; sharing playlist between devices; and the ability to add a cross social layer on top of it.
- Cross platform analytics that include usage patterns per device; usage trends per video characteristic (length, genre, dates, price etc); the ability to go deeper - into household member level - and measure actual trends / behaviour while viewing (duration, viral behaviour etc).
- Cross platform monetization is a built in capability designed to unify the monetization for all the devices including up-selling of related content and marketing campaigns, as well as provide "business rules" to each device
Whether you are interested on delivering video on multiple devices today, or interested in starting only with one, Tvinci's platform creates the basis for a user centric, cross device content experience on any internet connected device, immediately or in the future.
