Tvinci Analytics is a powerful tool for learning about the changing viewing trends on various devices in detail, and particularly for understanding how to generate more revenues. It should not be used only for executive summaries, but rather for daily reviewing and improvement of content presentation, pricing and packaging.
- Measure the cross effect of any variable: metadata (tags), specific user profiles, usage, users' activities, price, insertion of ads, location on page and more
- Use the Tvinci Stickiness Barometer to measure how inclined viewers of specific content are to watch additional videos
- Utilize the Tvinci Conversion Barometer to understand how effective specific content or marketing campaigns are in turning free viewers into paying subscribers / PPV users
- Combine with external, 3rd party analytics: Tvinci Analytics does not exclude other analytics systems (like Google Analytics and others) that clients may choose to incorporate
- Ingest-flow control
- Content Management
- Pricing & Business Rules Management
- Financial Reporting
- Content Syndication
- End Users Management
